Kiran Pondy Chems Limited adopted a policy of focused territorial marketing, working one territory at a time, at first indigenously and later extending globally. Presently, the company enjoys a 60% market share in the southern part of India and exports to 6 countries in the Middle East, South East Asia, South Africa, North Africa and Europe.

Leveraging on the advantages of port cities, the company has managed to build an extensive logistic network with a chain of warehouses and excellent transportation facilities. Manufacturing units have been set-up in close proximity to end-user facilities, to make handling safer and easier besides making it more economical to buyers. An extensive administrative infrastructure has also been developed to serve the growing business.